About Us
Linda Wiechman
(Lower Elwha Klallam)
Robert Lundahl, Filmmaker, Author
Linda Wiechman (Elwha Klallam), Paul Hawxhurst, Sound Recordist, Robert Lundahl, Filmmaker, Author (2003)
There was a time when removing the dams on Washington’s Elwha River to restore the river ecosystem was considered impossible. Time proved that it was not, and today, large runs of anadromous fish return. Along with them return shellfish, avian species, carnivores, insects, lampreys and mammals.
Limitations in the minds of man confronting natural fecundity have been disproven.
But the actions and policies of “GrassTops” environmental groupe like the Sierra Club and EarthJustice, and dam owners on other rivers, like the City of Seattle are best described as being in last place. They are “Laggards” according to the terms of the Rogers Curve, or the Dissemination of Innovations. They remain sunken in the mud of low risk, low vision, small time operators, lost in the past.
Popularized by Everett Rogers in his 1962 book by the name, Dissemination of Innovations, similar terms like the name "Rogers' Adoption Curve" or the "Diffusion Curve," specifically refer to the bell-shaped graph that categorizes adopters into five groups: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
Large environmental groups have lost their way in an era where facts and claims are easily disproven by AI references as they stoke donations by targeting mini-wins and branding them like hair products rather than envisioning larger more appropriate solutions. This website by comparison demonstrates the grass roots successes and effectiveness of campaigns such as on the Elwha, as fish populations on the Skagit, Columbia and Lower Snake careen towards Extinction.
We support UNBRANDED EARTH CAMPAIGNS That refuse to compromise meaningful goals for talking point “ticks” on a checklist that “kick the can down the road” in a grand public illusion for the organizations’ own benefit, betraying the donor communities, the public, the environment, and threstened and endangered species upon which a better world depends.
-Robert Lundahl, Filmmaker and Author
"While 'Grasstop' laggards like the Sierra Club are busy branding mini-wins like hair products, the Unbranded Earth movement is documenting the 10-day miracles that happen when you stop 'kicking the can' and start removing the obstacles. We don't manage the decline; we architect the recovery."
